Over the decades, we have found a lot of things we can do with cars. Thirty-four years ago, when I entered the industry, we put in cassette decks and expensive CD players, we put in amplifiers and component speaker systems, and we were just learning how to put in subwoofers. Now, we can do magic. We can make things that look better than factory, and sound better than ever.
We have seen adjacent categories come and go - intermittent wipers, CD changers, A/C, and cruise have come and gone. Security systems have seen their best days as a category, and remote start is not growing. We can still get head units into some car, with ingenuity and with interface partners. Radar and laser seem to be doing well at the moment, and that’s good - but it isn’t our cornerstone.

Our cornerstone is great sound systems for music.

The single biggest change to our business over the last 30-odd years is that we as an industry are capable of delivering better sound than ever before. The single biggest disappointment is, all too often we don’t do it. Maybe it’s because we as individuals don’t’ know how, or maybe it’s because our organization isn’t committed to it - but as an industry, we fail to deliver great sound in a majority of the vehicles we touch. And we know it.
That’s one reason many of us are so comfortable with motorcycle audio and marine audio - it doesn’t have to sound great, it just has to get loud and n...


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